Design Brief
Design a fishing backpack for the adventurous day-trip fisherman that can withstand all elements of nature. The pack needs to be lightweight and versatile with quick access to all fishing equipment to re-tie line and change lures/flies at a moments notice.
Inspiration
Existing Market Features to Include in Design
Waterproof Material & Seams
Front Pouch
Rod Holder
Net Holder
Easy Access to Tackle & Flies
Supplies
Some essentials for a day outing on the river or lake, whether it's fly fishing or a classic spinning rod and reel. Basic Items include:
-
Line
-
Flies
-
Tackle Box
-
Bait
-
Net
-
etc.
Ideation
Concept #1
Concept #2
AI concept renders
To gather inspiration for further concept development, I used newarc.ai to generate a variety of different backpacks with varying colors, materials and features. None of these images are perfect but it is an example of how AI technology can be used as a creative tool in the design process.
Final Concept
Branding
Trofee
A play on words for the fishing phrase 'trophy'
To catch a trophy is to catch a fish of a lifetime, something every fisherman dreams of.
Materials
Buckles
LB-LVS
Non-adjustable buckle
Attaches pack to frame system
4x
LB-LVD
Adjustable buckle
Attaches front pack to shoulder straps, fanny-pack to frame system, & fanny-pack waist clip
7x
Straps
Sharpn'Loc™ ：LK-YC
Adjustable strap system
For adjustment of shoulder strap length
2x
Sharpn'Loc™ ：LK-YC
Adjustable strap system
For adjustment of shoulder strap length
2x
Fabric
Waterproof TPU-coated double ripstop nylon fabric
Exterior of main pack, fanny-pack, and chest pack
Waterproof durable material
Power Mesh
Material used for frame system and in shoulder straps
Lightweight, strong, & conforms to body
Zippers
AQUASEAL
Optimum protection with a film-coated tape and an innovative zipper element mechanism
5 zippers
Model
Study Models
Paper Study Models
As a means of experimenting with different fabric patterns and ways to construct the backpack, I used paper, glue, and a 3D printed frame.
This was a quick and cost effective way to mock up different configurations of potential real world models before going to the sewing machine with high-end material.
