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Year 2, Second Semester, 12 week project
Design Brief
All successful brands have a clear brand language that is displayed across their range of products. As a designer, imitating your companies brand language across any product line is an important and necessary skill to have.
Problem
Solution
Choose a brand with a clear brand language and design a product that they don't currently manufacture.
Design a smart water bottle based on the visual brand language of the kitchen appliance company Ninja.
Brand Research
"Power to the Kitchen."
Brand Identity
#f3f3f3
#939192
#030303
Brand Materials
Brand Form Factor
Consumers
"Drinking a gallon of water is something I try to do everyday, but it is easy to get sidetracked and forget about my goal"
- Blake 28
Ideation
Concept Features
▀ Tracks daily water consumption
▀ Send reminders throughout the day
▀ Wireless charging for base
▀ Reduces single-use plastic bottles
Battery Indicator
Removable lid with rubber seal
High Density
Polyethylene
Weight sensor tracks water level
Model
▀ Smart
▀ Convenient
▀ Reusable
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