Year 2, Second Semester, 12 week project

Design Brief

All successful brands have a clear brand language that is displayed across their range of products. As a designer, imitating your companies brand language across any product line is an important and necessary skill to have.

Problem

Solution

Choose a brand with a clear brand language and design a product that they don't currently manufacture.

Design a smart water bottle based on the visual brand language of the kitchen appliance company Ninja.

Brand Research

"Power to the Kitchen."

Brand Identity

#f3f3f3

#939192

#030303

Brand Materials

silver-shimmery-paper-background_53876-7

Brand Form Factor

Consumers

"Drinking a gallon of water is something I try to do everyday, but it is easy to get sidetracked and forget about my goal"

- Blake 28

Ideation

ninja ideation 5.jpg

Concept Features


  Tracks daily water consumption
  Send reminders throughout the day
  Wireless charging for base
  Reduces single-use plastic bottles

Battery Indicator

Removable lid with rubber seal

High Density 
Polyethylene

Weight sensor tracks water level

Model

▀ Smart
 Convenient
 Reusable